Can I include a variable in the target field of the shortcut properties?

Can I include a variable in the Target field in Shortcut tab in its Properties? I am using a Windows XP shortcut to launch a windows application. In the Target field in Properties, I would like to include a variable. Is it possible to do this, and then be asked for the value of the variable each time the shortcut is executed?

This worked fine in the old MS-DOS batch files, where in the command line I could just give the name of the batch file to be run, followed by any number of parameters, which would then be plugged into variables in the batch file when it was executed. Since a windows shortcut is clearly not executed from a command line, is there a way to have a similarly interactive process?