What is considered a good ranking?

hi all ,

How should a site be assessed to know whether it is successful as far as search engine rankings are concerned?

What is considered a success?

You will need to define "success" for your specific website and your specific marketing objectives.

I assume you are trying to drive traffic to your website via search engines and that you desire to attract a specific type of user.

The first thing to do is to create a list of keywords that your ideal user will search for in a search engine to find a site like yours. See where you rank for those keywords. Then optimize your site for those set of keywords and see over time how your rank increases/decreases.

At the same time you can use a stats program to see where your visitors are coming from. See the difference in traffic from specific search engines and keywords - before and after you started optimizing.

If you have a marketing budget, then you can also use advertising (google adwords..etc.) to get your site on the first page of the search results.

My definition of successful is not limited to high page ranking. Undoubtedly high pr will generate higher traffic to your website. It is still drop under the quality of your product and services, you will feel the sense of success if you help out a lot of people with also good feedback

loon

Part of the way a site would get a high PR is by having other high PR sites link to the site - so it does show that the site is more relevant than others that do not have that much off-the-page factors. By using off-the-page factors as part of the determination of the PR rankings brings back the "human" factor than just some pure algorithm based on the number of times a site uses a particular keyword on their site.

If a site is really relevant they would, over time, gain the reputation and increase their off-the-page reverse links. So there is definitely some value and confidence that goes along with having a high PR.

You'll have to make up your own mind as to how you will value the PR values.